Corporate Gifting 101: Keep Your Company at the Top of Clients’ Minds
Welcome to the magnificent world of corporate gift-giving! On your left, you’ll see the forbidden sea of branded pens and on your right, you’ll see a dark mountain of branded notepads and calendars. That bright light above the horizon isn’t a mirage, it’s where all the cool business gifts are, but in order to get there, you’ll need to walk through the enchanted forest of corporate gifting know-hows.
Why on earth would you set off on such a long journey you ask? Because these business gifts have special powers to keep your business thriving. So without further ado, it’s time to embrace your inner Frodo and set out on an adventure that’ll make your company stand out from the crowd.
Why You Should Send Business Gifts?
You’re probably wondering why corporate gifting is important and let me tell you if anything’s certain in the business world is that everyone loves receiving gifts and freebies. It doesn’t matter if you’re the boss, manager, employee, client or prospect, receiving a thoughtful gift picked out with YOU in mind, makes you feel appreciated and acknowledged for what you do.
Apart from the feel-good moment, sending unique and personalised corporate gifts can benefit your business in the following ways:
- Strengthen your relationships with clients
- Set your company apart from the competition
- Motivate your employees
There’s no better way to show your clients that you value your relationship than sending a personalised gift every once in a while. That’ll show that you think about them throughout the whole year, not only when they’re up for contract renewal or invoice days.
While branded office materials can be an efficient way to promote your business, they don’t really show that you’re willing to go above and beyond to keep your clients happy. Sending unique business gifts, on the other hand, is a great opportunity to promote your business AND leave your competitors in the dust, you just need to think out of the box and get creative.
Let’s not forget that corporate gifts aren’t reserved for clients only. Loyal employees are the pillars of every successful business, so make sure to let your hardworking team know you value their efforts with a gift for a job well done from time to time. This is a great way to create a positive working
environment and possibly attract new talent with that Insta caption “best boss ever”.
If you’re still wondering what’s the meaning of corporate gifts, you can find it in the proverbial actions speak louder than words. That “keep up the good work” doesn’t stand a chance against a carefully selected gift, be it a luxurious hamper, event tickets or similar gifts of experience.
How to Choose a Good Corporate Gift?
Let’s face it, you can’t choose a perfect gift without doing your research first. Take a moment to find out more about your giftees hobbies, interests, likes and dislikes to narrow down your options. Then, consider how much you’re willing to spend and how many gifts you’re planning to buy. Keep in mind that you don’t need to spend a fortune to make a lasting impression.
For instance, edible corporate gifts are a great choice that never fails and with prices starting around 30 dollars, you won’t have to break the bank even if you have a long list of giftees. Although edible hampers may be affordable, you can rest assured that they won’t make you look cheap. Of course not talking about the simple fruit baskets from the past.
Nowadays, some companies offer everything from artfully presented chocolate bouquets to lush living plants with symbolic meaning all the way to luxury hampers filled with the finest Australian chocolate. And if you really want to splurge, you can opt for an exquisite liquor hamper.
One of the best things about edible corporate gifts is that they’re fully customizable. What does fully mean you ask? It means you can add your logo and colours, include a personalized message and have your say regarding the size, shape and contents of your gift. All that with just a few clicks on your computer.
Having this option to personalize your gift is important for two reasons. First, it ensures your company is seen and your message heard and second, it shows that you know your giftee well. Let’s say you’re sending a gift to an eco-conscious client. You wouldn’t want to send freshly cut flowers wrapped in plastic, right?
A much better option would be a living plant hamper filled with healthy, ethically sourced snacks to show that you support their values. And, if you go that extra mile to customize the hamper with your company’s colours and logo, that plant will rep your business for years down the line. (Bonus tip: opt for low-maintenance plants such as succulents and money tree plants.)
When Is the Perfect Time to Send a Corporate Gift?
Nailing the right time to send business gifts is also very important. Of course, personalized corporate Christmas gifts are a great way to cheer up employees, but when it comes to major clients, it might be better to send your gifts before or after the holiday frenzy. The reason behind this is is to avoid getting your awesome gift lost in a pile of gifts that your client probably gets on the regular every holiday season.
As far as how often you should send corporate gifts, once or twice a year is probably enough to keep your business relationships strong and your company on top of mind throughout the whole year.
Have you sent business gifts to your clients or employees yet? If not, now is the perfect time to do so!